Abstract:
In the work, the attempt to identify the features of the interaction of signs of different semiotic systems in the context of multimodal texts, which are considered as a special information construct and are perceived through the visual communication channel, which combines verbal, graphic, iconic, color codes.
The aim of the work was an attempt to make a comprehensive analysis of multimodal political texts, an important element of which is the image of the historical personality of Stalin. This analysis allows us to trace the transformation of the perception and assessment of the life activity of an ambiguous politician in the minds of Soviet and Russian people and, as a consequence, the linguistic society as a whole.
The material for the study was Soviet political posters of the mid-20th century and modern multimodal texts, the total number of which was 53 and 67 examples, respectively.
The set of methods systematization and generalization, continuous sampling, contextual, intertextual and comparative analysis, is due to the expediency, logic and historical retrospective of the study.
This made it possible to reconstruct the cognitive past recorded in the historical consciousness of the people: the article reveals the image of Stalin, in Soviet posters and in modern political multimodal texts, the specificity of perception, categorization and attitude of Soviet / Russian society to its past and present is revealed. For example, the image of Stalin on the posters of the 1930-1953s is as idealized and metaphorical as possible, which is due to the manipulative function – the need to promote the cult of the personality: the themes of patriotism, duty and beneficence become the leading ones and are called upon to form in the mass consciousness a stable, deliberately positive idea of the bright communist future the whole country and its every single Soviet citizen. In modern multimodal texts, it can be noted that they reflect two diametrically opposed views on the personality and life of Stalin: on the one hand, a positive, idealized image of a politician, a nostalgic perception; on the other hand, there is a negative (ironic) view of the “situation of the past,” which is due to the historical context, the cult of the individual and his debunking of this cult after the death of the leader. The specificity of these types of texts is largely due to the author’s linguistic pragmatic attitude and extralinguistic factors.
Keywords: multimodal texts; political Soviet posters; modern political multimodal texts; demotivator; meme; verbal codes; graphic codes; iconic codes; I.V. Stalin; concetualization; categorization.
For citation: Mukhametshina D.R., Danilova Yu.Yu. Political Soviet posters and modern multimodal texts: cognitive experience in the process of perception and categorization of reality. Current Issues in Philology and Pedagogical Linguistics. 2021, no 4, pp. 90–103 (In Russ.).
Bionote:
Dinara R. Mukhametshina1, Yulia Yu. Danilova*2
Kazan Federal University (Elabuga Institute)
89 Kazanskaya Str., Elabuga, Tatarstan, Russian Federation, 423604;
1 ORCID ID: 0000-0002-6801-1481; Researcher ID: E-4035-2017
Scopus Author ID: 57202401329
2 ORCID ID: 0000-0003-0004-5885; Researcher ID: ABH-3745-2020;
Scopus Author ID: 56921918300 (Danilova Yu.Yu.); 56073984100 (Danilova J.J.)
* e-mail: danilovaespu@mail.ru
References:
1. Voroshilova MB. Soviet political poster and modern rock cover. Political linguistics. 2008; 26. Available at: https://cyberleninka.ru/article/n/sovetskiy-politicheskiy-plakat-i-sovremennaya-rok-oblozhka. Link active on: 09/26/2021. (In Russ.).
2. Voroshilova MB. Creolized text in political discourse. Political linguistics. 2007; 23. Available at: https://cyberleninka.ru/article/n/kreolizovannyy-tekst-v-politicheskom-diskurse. Link active at: 09/26/2021. (In Russ.).
3. Voroshilova MB. Creolized text: the principle of integrity or the principle of substitutability. Political linguistics. 2013; 4 (46): 177-183. (In Russ.).
4. Nurieva DR. Soviet political military caricature as a polycode text. Political linguistics. 2015; 4 (54): 106-111. (In Russ.).
5. Spodarets OO. The influencing potential of the visual series in creolized texts of political media discourse (based on the material of modern American political media discourse). Political linguistics. 2015; 4. Available at: https://cyberleninka.ru/article/n/vozdeystvuyuschiy-potentsial-izobrazitelnogo-ryada-v-kreolizovanny.... Link active at: 09/26/2021. (In Russ.).
6. Chigaev DP. Creolized token. Bulletin of the Moscow State Regional University. Series: Russian Philology. 2008; 2: 82-85. (In Russ.).
7. Gubina EA. Verbal-pictorial hybrids as an object of linguistic research: to the formulation of the problem. Bulletin of the Southern Federal University. Philological sciences. 2021; 1: 36-47. DOI 10.18522 / 1995-0640-2021-1-36-47. (In Russ.).
8. Kalashnikova EV. Linguistics of the image in the research of modern German linguists. Bulletin of the Moscow State Linguistic University. Humanitarian sciences. 2020; 13 (842). Available at: https://cyberleninka.ru/article/n/lingvistika-izobrazheniya-v-issledovaniyah-sovremennyh-nemetskih-l.... Link active on: 26.09.2021. (In Russ.).
9. Uvarova EA. Iconic component of polycode media text and its stylistic potential. Teacher of the XXI century. 2020; 2-2. Available at: https://cyberleninka.ru/article/n/ikonicheskiy-komponent-polikodovogo-mediateksta-i-ego-stilistiches.... Link active at: 09/26/2021. (In Russ.).
10. Chernyavskaya VE. Visuality in sociocultural projection. Praksema. Problems of visual semiotics. 2021; 2 (28): 96-109. DOI 10.23951 / 2312-7899-2021-2-96-109. (In Russ.).
11. Chernyavskaya VE. Mediality: the experience of comprehending the emerging paradigm in linguistics. Medialinguistics. 2015; 1 (6): 7-14. (In Russ.).
12. Chernyavskaya VE. Medial turn in linguistics: polycode and hybrid texts. Bulletin of Irkutsk State Linguistic University. 2013; 2 (23): 122-127. (In Russ.).
13. Danilova YuYu., Nurieva D. R. Soviet posters as a means of visual and verbal political agitation. The world of science, culture, education. 2015; 2 (51): 408-411. (In Russ.).
14. Pavlina SYu. Political poster as a polycode text. Political linguistics. 2019; 2 (74): 100-106. DOI 10.26170 / pl19-02-11. (In Russ.).
15. Novospasskaya NV. The Formation of Polycode Text Theory. RUDN Journal of Language Studies, Semiotics and Semantics. 2021; 2: 501-513. DOI 10.22363 / 2313-2299-2021-12-2-501-513.
16. Pish A. Stalin takes care of each of us from the Kremlin: appreciation and gratitude in political posters of the Stalinist era. The Modern History of Russia. 2013; 3(8): 37-54.